Wholesale Bitters

The bitters range does something unusual on format. Across seven articles, Jägermeister appears at 0.04l, 0.1l, 0.7l and 1.75l, and Fernet Branca at 0.7l and 1l — a ladder that runs from a single-serve miniature to a bar-gun bottle. Each size answers to a different channel. Miniatures are kiosk, checkout and travel retail stock, and are used as trade samples and hotel minibar stock; 0.7l is the grocery and cash and carry bottle; the 1.75l is an on-trade format for venues pouring shots at volume. Miniatures also change the pallet arithmetic, since a case of 0.04l bottles carries a very high piece count for its weight, while large-format glass is heavy and low. Buyers supplying late-night and festival trade tend to take the two ends together. Sourcing here is in full pallets and full truck loads from Belgium, mixed loads across the spirits range are normal practice to reach the minimum order, and net prices unlock after B2B account verification.