Wholesale Cider

Somersby covers the whole of the cider listing: seven articles, every one of them in an 18x330ml can, in Apple, Pear, Blackberry, Elderflower & Lime, Red Orange and Raspberry & Lime Light. One brand and one case format is exactly what most buyers want from cider, because the category sells on flavour breadth rather than on brand choice. The channels are grocery, discount, cash and carry and the on-trade, with the fruit variants doing disproportionate work in summer and in travel retail. A single case size across all seven articles simplifies the load: you can specify flavour proportions on one pallet without dealing with mixed case dimensions or uneven layer counts. Seven articles will not fill a truck alone, so cider is normally combined with beer and soft drinks to reach the minimum order, and a mixed beverage load is the usual shape of a cider wholesale order here. Full pallets ship from Belgium with EUR.1, T1 and certificates of origin prepared in house.