M&M's Cookie Dough 120g

Cookie dough has been one of the more successful flavour extensions in bagged chocolate, and the 120 g bag is its impulse format. An unusually large sales unit of 33 bags per case, with 112 cases and 3,696 units per pallet. That case size suits operators who move whole cases into secondary siting rather than shelf-filling by hand, particularly in cash & carry and discount.