FULFIL Protein & wholesale

Single 40g bars in five chocolate-led flavours make up the FULFIL Protein & Vitamin Bar listing: Chocolate Brownie, Chocolate & Hazelnut, Chocolate Peanut Butter, Chocolate Peanut & Caramel and Chocolate Salted Caramel. Protein bars sit in an unusual position in the trade, sold through grocery and discount but also through forecourt, gym and leisure operators, food service, travel retail and the pharmacy channel, which means one listing has to serve several very different order patterns. The pallet quantity is a single figure across the range, at 9,570 units. That density is worth noting: a pallet of 40g bars represents a very large unit count in a small footprint, and one pallet per flavour is a substantial commitment for a smaller buyer, so a mixed pallet across the five flavours is the more usual approach. Everything ships in full pallets and full truck loads from Belgium, with export documentation prepared in house.