Bailey's wholesale

Cream liqueur is a gifting and seasonal category before it is anything else, and Bailey's is listed here as seven articles: Irish Cream at 17% in 0.7l and 1l, plus 0.5l bottles of Espresso, Salted Caramel, Chocolate at 15.7% and a Lebkuchen variant. Demand peaks hard into Christmas and Easter, and the channel spread reflects that — grocery and discount, off-licence and drinks specialists, travel retail and duty free, on-trade and hotel supply, and re-export markets where flavoured liqueurs travel well. The bottle-size ladder is the practical point: the litre is a value and travel-retail size, the 0.7l is the grocery standard, and the 0.5l carries the flavour extensions. Pallet quantities are 384 to 600 bottles depending on size, so a mixed pallet is planned around format rather than flavour. Buyers ordering for a seasonal peak generally take the core at depth with two or three flavours behind it. Full pallets ship from Belgium with export documentation prepared in house.